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The most successful product in sales when it comes to the Sweet Baked Goods category is Mini Mantecadas Bimbo. Taking advantage of people's affection, we launched a brand extension with chocolate-flavored sprinkles. To do so, we developed a tactical campaign using the brand's most beloved character, Osito, as a common thread to introduce the newest member of the family in a tender and clear way. The product has been very well received by consumers and has become one of the brand's favorites.
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