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Una rica
tradición

Hispanics are cheerful and warm; we have many things in common, but in those details that make us different, we find that Bimbo can become a bridge that unites not only different generations but different nationalities.
 

Una Rica Tradicion is the beginning of a three-year strategy to bring the brand closer to other Hispanic markets that share some traditions but have different consumption patterns.

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Get in Touch

Dallas
400 E. Las Colinas Boulevard
Suite 640.  Irving, TX
  75039

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