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Launched back in 2001, Rockstar Energy Drink was the world’s first 16-ounce energy drink.
Following its brand DNA, we created a special activation and re-introduced Rockstar Energy Drink to college students with the opportunity to win a Rockstar kit, including beanies, speakers, and free product. Focusing on universities such as Texas A&M University, Iowa State, the University of Kansas, Vanderbilt University, or the University of Arkansas, we achieve very successful results in building strong brand awareness.
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