Bios
Eric León
Partner / Director of Multicultural Advertising
Eric “Master Chief” León is responsible for strategic planning and multicultural creative product. As a fourth generation “Madman”, the craft runs in his veins!
His career spans 25 years and two countries. His skills were forged at Leo Burnett (with both copywriter and art director qualifications) and McCann Erickson. He amassed dozens of creative awards before deciding these were of scant value to the real tasks of the advertising endeavor.
In January of 2000 in Dallas, he founded Legion Advertising which in turn joined the Levenson Group in 2006.
His experience includes brands like: P&G, Grupo Bimbo, Pepsi-Cola, MoneyGram, Nestlé, Reckitt & Colman, Anderson Clayton, General Motors, Motorola, TI, LA Times, Disneyland, KFC, IHOP, Qwest and Miller, among many others.
Of French-American heritage, Eric grew up in Mexico, Switzerland, the UK and the US. He speaks five languages and has founded and operated six companies. He’s also a published author, an active advocate for education for underprivileged girls, is addicted to gaming and travels avidly with the love of his life, Abby Leon.
Eric’s motto: “You are nothing if not what you create”
Fernando Sánchez Servitje
Partner / Director of Strategic Planning
Fernando (we call him Fer) heads up the marketing for the group. He is in charge of brand strategy and marketing insight.
Marketing insight is a treasured, all-encompassing asset to our team as it allows us to better appreciate our clients' business, needs and priorities.
Fer’s distinguished career began in Mexico, then continued in the US. He provided hands-on direction for global and continental brands like Bimbo, Barcel, Marinela and Tía Rosa as a marketer. Fer boasts16 years of hands-on CPG experience, ranging from production and packaging to sales, distribution and branding. He learned this from the world’s largest bakery, Grupo Bimbo.
A proud SMU Mustang, Fer is also fluent in three languages and cherishes his other role in life as a loving, dedicated husband and father of three. He resides in Dallas, TX.
Fer’s motto: “My word is my bond”
Strategy & Business Development Manager
Rodrigo Bezanilla is the Strategy & Business Development Manager at Legion Advertising and has over 25 years of experience as a business consultant and investment & financial advisor. His professional background, especially during the previous ten years, has been focused on cross-border relations between Mexico and the USA, using his expertise with his network that exists in both countries.
Mr. Bezanilla, Managing Partner of Tejas Opportunity Group is currently a member of the Bezanilla Family Office (Grupo Casafin) and is a Board Member and International Business Development & Management Consultant for Master Video Systems, Inc., a Dallas, Texas-based Audio & Video Integrator. He recently finished his position as a consultant at Coinsource as the Latin American Business Strategist and also as a Latin America International Advisor for Avalon Securities, a New York-based Investment Banking boutique.
Mr. Bezanilla had been the Director General “And CEO”, of Yellow Travel & Entertainment, Inc., a Sports & Entertainment Company, and the Official Radio Broadcast Partner for Mexico of the Dallas Cowboys Football Club from 2012 – 2016.
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